Proposal
Our Facebook page will be used to post healthy food recipes, tips of active and healthy lifestyles, exercise routines at home, information on health, the importance of staying hydrated and vitamins necessary for higher performance so the users can have more interaction with the brand by posting status with their own experience with the Brand and sharing links.
The twitter account will constantly publish tweets that sell lifestyle, youth and health, that most of our target are interested in, also as Facebook we are going to share links with tips and information. Also we’ll raise the interaction by making contests when the users can participate and win trips or other gifts.
Also we’ll use Instagram to publish photos of our the products in a very attractive way, also we are going to post pictures of the lifestyle that we’re trying to sell too as the product and we will make contests by reposting the photos.
We are going to use our oficial webpage to publish all the types of products, their ingredients and how you can use them, also it will show the history of the company, and nutritional information.
Example:
The 10 Must-Knows Tips to Stay Hydrated During Your Daily Workout
1. Drink!
Water is the most important, and often most forgotten, nutrient. You can last for some time without food, but only days without water. Your lean body mass contains about 70 percent to 75 percent water, with fat containing much less: about 10 percent to 40 percent water. Sip seven to ten ounces of fluid every 10 to 20 minutes during exercise to stay properly hydrated.
2. Sip on sports drinks and coconut water.
When we sweat, we lose electrolytes, which are minerals found in the blood that help to regulate (among other things) the amount of water in the body. Water-enhancing electrolyte tablets, coconut water, or a homemade sports drink could be potentially effective substitutes
3. Turn to fruit.
Many fruits are a great source of both electrolytes and fluids, though the dose of electrolytes can differ from fruit to fruit. To stay hydrated while keeping up electrolytes, it’s important to drink water while munching on fruit (fruit contains some water, but not as much as your water bottle).
4. Pay attention to your muscles.
Lean muscle tissue contains more than 75 percent water, so when the body is short on H2O, muscles are more easily fatigued.
5. Check the toilet.
If you’re taking a mid-set break to hit the loo, check on the color of your urine to make sure you’re staying hydrated. When properly hydrated, urine should be pale yellow in color.
Hop on the scale before and after exercise. For each pound lost during activity, drink an additional 16 ounces of fluid. To prevent sweating away the water that keeps us hydrated, have a water bottle at the ready.
9. Keep dry mouth at bay.
One of the first signs of dehydration is dry mouth. If your mouth starts feeling like a desert, head to the water fountain (or take a sip from your reusable water bottle!). A short water break between sets or during quick breaks from cardio can help stave off exercise-induced dehydration.
10. Stop if you get dizzy.
Feeling lightheaded during a workout is a sign of dehydration and a signal to tone it down a notch . Though willpower sometimes makes us want to push ourselves through a few more reps or another mile, feeling dizzy is an indicator that it’s time to hydrate.
Bonus tip!
These water-rich foods and fluids that keep the H2O balance just right:
Lean muscle tissue contains more than 75 percent water, so when the body is short on H2O, muscles are more easily fatigued.

5. Check the toilet.
If you’re taking a mid-set break to hit the loo, check on the color of your urine to make sure you’re staying hydrated. When properly hydrated, urine should be pale yellow in color.

6. Weigh yourself.
Hop on the scale before and after exercise. For each pound lost during activity, drink an additional 16 ounces of fluid. To prevent sweating away the water that keeps us hydrated, have a water bottle at the ready.

7. Tame thirst.
Whatever you’re drinking, be it water, juice, or sports drinks, make sure to take a sip or two whenever you feel thirsty. Even if you’re not feeling totally parched, mild thirst is still a sign of impending dehydration.

8. Pinch yourself.
Go ahead, pinch yourself! Skin turgor, which is the skin’s ability to change shape and return to normal (or more simply put, it’s elasticity), is an easy way to check your hydration (though not 100 percent reliable for everyone). Using your pointer finger and thumb, simply pinch the skin on the back of your hand (not too hard!) and hold for a few seconds. When you let go, if the skin takes a while to return to its normal position, you may be dehydrated.
9. Keep dry mouth at bay.
One of the first signs of dehydration is dry mouth. If your mouth starts feeling like a desert, head to the water fountain (or take a sip from your reusable water bottle!). A short water break between sets or during quick breaks from cardio can help stave off exercise-induced dehydration.

10. Stop if you get dizzy.
Feeling lightheaded during a workout is a sign of dehydration and a signal to tone it down a notch . Though willpower sometimes makes us want to push ourselves through a few more reps or another mile, feeling dizzy is an indicator that it’s time to hydrate.
Bonus tip!
These water-rich foods and fluids that keep the H2O balance just right:
- watermelon
- celery
- cucumbers
- strawberries
- lettuce
this is a very good example of an informative entry for your blog, and is directly related with your brand, i think you could make more for the explanation of hte relational marketing that you are going to use, and you could do a better job in the format of the text.
ResponderEliminarthank you for your ideas! we are working in adding more information about relational marketing to our blog. The format of the text was a mistake that we didn't notice until we had already posted the entry, but we apologize for it.
EliminarI liked your blog because it is complete in the aspect of the marketing strategy but i thing you went to long in the blog, in my opninion you could cut or resume the 10 points that tell you important aspects. This is important information for everbody but it becomes tired to read all your blog.
ResponderEliminarThank you for your comments, Alejandro! We will try to make our entries a lot more summarised for the benefit of our customers and readers, although it is important to tell ALL the information when talking about something as delicate as the health of our clientes. Our target market is full of young active people who enjoy reading and like to be informed about issues such as their health.
EliminarI really like your Blog, I think it is really interesting and attractive you really informe the users about the benefits of using a product like yours, but you are not including your digital media and realtional marketing strategy,.
ResponderEliminarThank you for your comments, Eva! We are working on our relational marketing strategy to have it posted for our next entry in a much wider manner.
Eliminarvery interesting and complete ! <3
ResponderEliminarThank you, I love you.
EliminarFOR THE VITAMIN WATER!
ResponderEliminarWOW!!! just WOW very good info about your company and is a good way to imrpve the engagement with your target having post like that!
well this because is interesting posting the 10 facts, and all the people may be sharing the 10 fats, and this will generate leds to your blog, and the people may feel related to this.
EliminarThank you for your comments, Emilio! We also believe that it is very important to keep our clients informed of what is good for their health, we like to stay in touch with them and be of any help when in doubt about important matters such as health.
EliminarI think it's a very interesting blog, with a lot of examples with pictures, maybe it can contain information about the company at the beginning and the font size in some parts is small, but overall a very good blog and complete .
ResponderEliminarThank you for your comments, Daniela! We are very sorry about the format in which our entry was posted. As newbies in the blog world, we weren't aware of the changes that the text could undergo, once published. Again, we are working on all these changes for the next entry.
Eliminari like the blog, but people may look only into the images, you should put something about vitamin water helpin you at every step of the images
ResponderEliminarAlso you should talk more about your company, what do they do, how, why, mision, vision, etc etc, also how your estrategies focus on you company and help it
EliminarThank you for your comments, Christopher! We are aware that images involving VitaminWater may sound more interesting to you, but the goal of our entry is to create awareness amongst our customers about matters such as health, fitness, etc., so the images we use to illustrate the entry are not necessarily advertising the brand itself, but the lifestyle that we promote. We are working on an improved version of the blog entry with a much wider section including information about the company. Again, thank you for your suggestions.
Eliminarit is a really good information for your campaign, i like your blog. I think the social networks you are using will attract more clients. Also I recommend that you can create videos and images to generate more information and publicity about your company.
ResponderEliminarHealth is a trend topic that is increasing in Mexico specially for the obecity that exist here. You can participate in events related with this topic, and offer special promotions and discounts.
Thank you for your comments, Sofía! We believe that in order to create an impact in our customers, we need to be present in all manners posible, which is why we have decided to have such a strong presence in social media, especially in a country such as ours, where we won #1 country in the world for obesity. The video blog idea is great, we will definitely take your ideas into account.
EliminarToday more people are concerned about caring for your body and stay healthy , their idea of posting photos on instagram to give tips to stay hydrated and to stay fit are very good ideas that can attract many people .
ResponderEliminarAlso a good idea that could put a space for people to comment on your experiecias to make use of the tips that Vitamin Water recommends , also the same people can give more tips they have for their health care .
Thank you for your comments, Astrid! We care very much about the health of our clients, which is why we have decided to help as much as possible with it. Our goal is to create awareness about fitness and a healthy lifestyle, overall. Again, thank you for your wonderful ideas. We will take them under account.
Eliminarit´s the best marketing strategy because it´s everywhere: in facebook instagram twitter and they have their own site web
ResponderEliminarThank you very much for your comments, Cristina!
Eliminarthe publicity is very important, and you are in everywhere so thats very good because all the people will know the company very much.
ResponderEliminarThank you for your comments, Karla! We believe that in order to create an impact in our customers, we need to be present in all manners posible which is why we have decided to have such a strong presence in social media. Also, it is a great way to interact with our clientes more directly.
Eliminaryou can find the info of vitamin wáter in a lot of places, its very good the information that you provide about to stay hydrated during you do a nutrition plan, I will advice you to offer coupons and discounts for people to be attracted to go and look for a vitamn wáter, a lot of people is taking care of their body nowadays so ots excellent opportunity for vitamin wáter to want to reach this group of people, will be great fo5r you to offer people some coupons or discount, as I mentioned previously.
ResponderEliminarThank you for your comments, Cristina! We believe that in orden to make an impact, we need to be present in all manners posible, which is why we have decided to have such a strong presence in social media. Again, thank you for your ideas.
EliminarThe blog has made me great, is very complete and interesting. I read each of the points and easily understood by the images. I liked very much the way as have the closeness with consumers being experts or consultants and healthy hydration habits, considered it a good strategy to be close to their consumers.
ResponderEliminarThe only thing I recommend is to talk about the company, covering more attention to the information and not who is the company that suggests these tips. The important thing here would be to present the brand in consumers.
Thank you for your comments, Mary! Your comments are the exact reaction we expect from our customers, we believe that in orden to make an impact, we need to be present in all manners posible, which is why we have decided to have such a strong presence in social media. Again, thank you for your ideas.
EliminarThe tips about healthy food and exercise is a great idea because that way you are not just selling vitamin water, you are selling the idea of being healthy and tips to the kind of people that drink the product. It’s a good way to tell them, I don’t want just your money, y want you to feel good
ResponderEliminarThank you for your comments, Cinthya! We believe that in orden to make an impact, we need to be present in all manners posible, which is why we have decided to have such a strong presence in social media. Again, thank you for your ideas.
EliminarI belive that the information is clear, because you are development step by step yours targets and is a shape of to have more clear of know to want the customer to buy
ResponderEliminarThank you for your comments, Jonathan! We believe that in orden to make an impact, we need to be present in all manners posible, which is why we have decided to have such a strong presence in social media. Again, thank you for your ideas.
Eliminar