Third Blog Entry

EVALUATION METRICS

·          Increase the sales 15%.

·         Increase market participation 10%.

·         Get closer relationship with clients 15%.

·         Increase the communication 10%.

WEB ANALYTICS PROGRAM

Currently Rossano is not using any analytic tool, the tools we propose to be used to measure the Facebook and Tweeter activity, effectivity, response and results are Facebook Statistics and Retweetist.

 Facebook Statistic it’s a tool offered by Facebook that shows:

·         The kind of post people like the most, o the best ones of the day in, this is a very useful tool to create attractive content.

·         Segmentation of your “Fans” by ages and sex.

·         How many of your followers are actually interacting with you, if they have comment your content, share or “Liked it”.

·         How many of your fans have stopped following your page.

With this tool we will measure the response Rossano´s Facebook has had, also it will help us to know our segment better.

For Tweeter we will use retweets. Retweetist distills links, content and users that are being retweeted the most and ranks them according to freshness and frequency. The app also serves as a good guide to see who is creating the most retweeted messages, making it easier to find out which Twitter users are actually worth following.

The most useful part of the service is Retweetist’s own twitter account, which feeds new links that are currently being retweeted the most in Twitter in your tweet stream. Users can follow it to keep up with the key info on Retweetist without accessing the site.

CONTINGENCY PLAN
Analyze the problems and use the data base to make a different plan and being in control of tools in every moment to make the necessary changes Rossano´s plan might need.
This is our proposal of the activities implementation