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Vitamin Water

VitaminWater is a registered brand and forms part of EnergyBrand, which was founded in may 1996 by J. Darius Bikoff. It was positioned like a fashion brand with an imposed active life style, also as the name says, VitaminWater is looking to give young people a better nutrition offering vitamin beverages to help to improve the performance of the consumers during their daily life routine.

MISION 

Glacéau´s mission, VitaminWater's mother company, is to provide consumers with a choice of responsible hydration, which is at the same time natural, sodium free, artificial sweeteners, or chemical preservatives.  

VISION 

VitaminWater’s vision has adopted the vision of all the products within The Coca-Cola Company. They include the 6 P´s: profit, people, portfolio, partners, planet, and productivity. They describe the “values” that need to be accomplished in order to continue achieving sustainable, quality growth. 

Proposal

Our Facebook page will be used to post healthy food recipes, tips of active and healthy lifestyles, exercise routines at home, information on health, the importance of staying hydrated and vitamins necessary for higher performance so the users can have more interaction with the brand by posting status with their own experience with the Brand and sharing links.

The twitter account will constantly publish tweets that sell lifestyle, youth and health, that most of our target are interested in, also as Facebook we are going to share links with tips and information. Also we’ll raise the interaction by making contests when the users can participate and win trips or other gifts.

Also we’ll use Instagram to publish photos of our the products in a very attractive way, also we are going to post pictures of the lifestyle that we’re trying to sell too as the product and we will make contests by reposting the photos.

We are going to use our oficial webpage to publish all the types of products, their ingredients and how you can use them, also it will show the history of the company, and nutritional information.

Example:

The 10 Must-Knows Tips to Stay Hydrated During Your Daily Workout

1. Drink!

Water is the most important, and often most forgotten, nutrient. You can last for some time without food, but only days without water. Your lean body mass contains about 70 percent to 75 percent water, with fat containing much less: about 10 percent to 40 percent water. Sip seven to ten ounces of fluid every 10 to 20 minutes during exercise to stay properly hydrated.

2. Sip on sports drinks and coconut water.

When we sweat, we lose electrolytes, which are minerals found in the blood that help to regulate (among other things) the amount of water in the body. Water-enhancing electrolyte tablets, coconut water, or a homemade sports drink could be potentially effective substitutes

 

3. Turn to fruit.

Many fruits are a great source of both electrolytes and fluids, though the dose of electrolytes can differ from fruit to fruit. To stay hydrated while keeping up electrolytes, it’s important to drink water while munching on fruit (fruit contains some water, but not as much as your water bottle).

4. Pay attention to your muscles. 

Lean muscle tissue contains more than 75 percent water, so when the body is short on H2O, muscles are more easily fatigued.

5. Check the toilet.

If you’re taking a mid-set break to hit the loo, check on the color of your urine to make sure you’re staying hydrated. When properly hydrated, urine should be pale yellow in color.

6. Weigh yourself.

Hop on the scale before and after exercise. For each pound lost during activity, drink an additional 16 ounces of fluid. To prevent sweating away the water that keeps us hydrated, have a water bottle at the ready.

7. Tame thirst.

Whatever you’re drinking, be it water, juice, or sports drinks, make sure to take a sip or two whenever you feel thirsty. Even if you’re not feeling totally parched, mild thirst is still a sign of impending dehydration.

8. Pinch yourself. 

Go ahead, pinch yourself! Skin turgor, which is the skin’s ability to change shape and return to normal (or more simply put, it’s elasticity), is an easy way to check your hydration (though not 100 percent reliable for everyone). Using your pointer finger and thumb, simply pinch the skin on the back of your hand (not too hard!) and hold for a few seconds. When you let go, if the skin takes a while to return to its normal position, you may be dehydrated.

9. Keep dry mouth at bay.

One of the first signs of dehydration is dry mouth. If your mouth starts feeling like a desert, head to the water fountain (or take a sip from your reusable water bottle!). A short water break between sets or during quick breaks from cardio can help stave off exercise-induced dehydration.

10. Stop if you get dizzy.

Feeling lightheaded during a workout is a sign of dehydration and a signal to tone it down a notch . Though willpower sometimes makes us want to push ourselves through a few more reps or another mile, feeling dizzy is an indicator that it’s time to hydrate.

Bonus tip!

These water-rich foods and fluids that keep the H2O balance just right:

Watermelon

Celery

Cucumbers

Strawberries

Letucce