Hospital Veterinario La Granja

The objectives for the relational marketing strategy are:

-Get 500 followers on the instagram account over a period of six months.

-Increase the likes of facebook page, from 379 likes to 600 likes in a period of six months.

-Get 500 visits on the website of the company, over a period of six months.

-Get 500 views on the Youtube channel of the company, over a period of six months.

-Get 500 visits in the forum of the company, over a period of six months.

The evaluation metrics that the company is going to use for each level are:

- Bussiness:

Sales

Income


- Marketing:

Sales.

Customer lifetime value.

Average order value.


- Clients:

Conversion rate.

Conversion rate of de emails.

Visits and time to close an event.


- Website:

Origin of visitors.

Keywords.

Fee searches (visits received for a keyword).



The web analytics program that we suggest for the company is:

To evaluate the results and achieving the objectives of the digital tools Facebook, website, forum, Instagram, Youtube and e-marketing we recommended that the company uses the Google Analytics, because this tool provides information about sales, conversations, the time which customers remain on the page, search methods, and provide tools for the promotion of digital media, measure the success of advertising programs for social networks and provides the number of customers it attracts.

The evaluation and monitoring of the Google Analytics tool to analyze the achievement of the objectives will be monthly, to analyze the progress of achieving the goal, for with this implement contingency plan if required, before ending the period of the strategy .

The contingency plan that we suggest for the company is:

The contingency plan for the tools above is to use alternative advertising media to digital media, for example, sponsorships and organize events related to the veterinary industry.