Petit Macaron interacting with their costumers 

How do you currently identify your costumers?

Currently Petit Macaron costumers can be identify my costumers because I can know them and distinguish them when they go to buy desserts to the cake shop, is a easy and good way to know them and know their preferences and likes.

What is your proposal?

The proposal to Petit Macaron is that they should expand, first to other cities in Mexico; it’s an excellent type of cake shop that has lots of opportunities to expand and be positioned in top cake shops in Mexico.

First they should implement a CRM in the case we offered Zoho CRM which helps to get close to your costumers actually Petit Macaron is using an application called Tienda Nube is to be current with their stocks, an exhibition of the products and is a application which is commonly used to change stocks in the web page and refresh information, is not a complete system to manage the company in Zoho CRM they can have more tools and good stuff to approach, in Zoho first you can have an agenda with your costumers information, contacts, opportunities, campaigns to do and to manage the special orders your clients make to petit M for special events. Zoho will help Petit Macaron to grow with their client’s agenda and be better on sales, orders, support and marketing.

The beauty of Zoho CRM, as with all Customer Relationship Management software, is that it is built on a relational database that lets you connect all of your different types of information.  Contacts are associated to the accounts to which they belong, tasks are assigned to specific contacts, sales opportunities to accounts, etc.  Each record type or “module” has its own tab where you can view records individually or in a list format.

it will be great for Petit Macaron too to use to the Seesmic tool, which provides Petit Macaron the opportunity to have and manage every day blog. Like this people can read information related to Petit macaroon, to French bakeries, were macaroons come from, in which presentations and flavors you can taste and see the macaroons, like this the clients can be near to the company and interact with the information, pictures, menus, events, important info to know, etc. and a plus to is that you can be connected in your posts and comments with Twitter and Facebook which makes the information more viral.

How do you currently differentiate your customers?

What makes Petit Macaroon different is that the consistence and flavors of the macaroons is better with us, the people prefer Petit Macaroon because of the variety of flavors and taste which is the principal, they are attracted too because we not only offer macaroons as a French dessert, they offer different types of cakes and delicious cookies, they have jar cakes offered in different French desserts flavors, like saint honoree, they offer too some new creations like Tres leches de chocolate, Strawberry Cheesecake, vanilla cream cake, chocolate cake, strawberries and cream cake, caramel and Reese’s cake.

And now that the company is making a new release for desserts this spring- summer , which are gourmet chocolates and gourmet ice-cream lollipops.

What is your proposal?

To be differentiated from costumers to maintain to born new ideas for desserts, macaroons and cakes.

How do you currently interact with your customers?

Currently we interact by the Web page, Facebook page, and Instagram which keep us connected to them and letting them to see images and interacting with us, in this pages they can see the desserts that we have and the new dessert releases.

What is your proposal?

Be connected by the CRM and send them information every day via e-mail and by via Seesmic blog which is connected the posts you make every day are being posted too on Twitter and Facebook to constantly attract your clients.

How do you currently perform customization with customers?

We don’t have a current customization only when they make special orders when make an customization in the order specifically what they want related to flavors, colors and numbers.

What is your proposal?

We are proposing sending via e-mail to key costumers currently coupons of 15% in the next purchase at the cake shop or a coupon with vale of 1 macaroon or 1 jar cake.