How do I do it?
Facebook: Increase the fans; inviting people, doing littles campaigns, posting the most romantic information of the moment, tips for having a better relation between the couples.
Blogspot: Ask people for being a storyteller or write the best experience the ever had with their couples; post facts like the most important thing to behave with your couple, (stuff of importance of the people and post them and sharing them via Facebook.
Youtube Channel: upload videos about the company , about the events (the process of doing all the dinner to create the perfect moment for the best experience), about the doing all the recipes, and sponsoring spaces in the Zone of Guadalajara.
Indicate:
a) What evaluation metrics are you going to use for each level involved in your proposal?
Relationship marketing tools to use
In this case we will use marketing one to one because our service is personalized so our marketing should be personalized to. We will also use e-marketing because our target is so close with technology and social media.
• Digital media
Red cuisine will make an image in which the client can understand that we can make an special dinner in a normal place. Then we will find couples at romantic or public places and do kind of a flash mob and make a video of that and it in all the social media so people can see in a funny way what red cuisine can do for customers.b) What web analytics program do you suggest for your company? Do they currently use any kind of program or analyze its presence in digital media in any way?
Google Analytics: Red Cuisine is going to use google analytics to follow the flow of internet and social media, they can get info.
lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applicationsc) What will be your contingency plan correction plan and when do you suggest starting implementation?
Make the flashmob and record it
Edit the video
Upload the image and video in social media
