Relational Marketing
Like our facebook page:https://www.facebook.com/Tequila-Country-Class-113954701977396/
Dulce Martinez AM678878
Eduardo Espejo AM690693
Carrera: Marketing
Tequila Country Class is a brand of tequila which savor is distingued, thanks to his sweet taste of agave honey. this awesome product can be consume by diabetics thanks to his No sugar added.
Our tequila is made in La Capilla de Guadalupe in Jalisco.
The process of Tequila Country Class is so pure, that if you drink a lot you will not have hangover, so its a powerfull advantage against the oponents.
Products: White and Reposado
Contenent: 750ml, 38% alcohol
Price: 130 White 150 Reposado (pesos)
In a blog it is important to start including the name of the company and maybe a phrase or a sentence indicating the topic theme. Eliminate all the academic information (name of subject, teacher, etc., remember that this blog belongs to a company)
ResponderEliminarOn this blog the idea is to describe the current strategy used in relationship marketing, and how they are interacting with their consumers, which digital tools do they are using. Carry out a constructive criticism.
As well as Olivia, I also recommend you to include the company's name at the beginning of the blog and delete the academic information.
EliminarIts great that your products can be consumed by diabetics, so I think you should highlight more this fact by adding social media, diabetic customer's opinions and places where these products can be bought.
All the ideas concerning our brands are something we intent to change in our next entry yo the blog so that the information need is there.
EliminarThank you Ale
I think the product in very interesting and unique you have to really show that to your market by having videos, an instagram or a webpage were people can know more about you
ResponderEliminarYes, we are missing the connection with our audiencia via social media. Instagram is a great tool that we intent to use to advertise Tequila Country Class.
EliminarThank you Andrea
I think the product is great but the lack of information of what they offers to the market is destroying all the intention of using a blog. So i recommend to the team add more valuable information about the company and also how their relational marketing strategy would impact to the market.
ResponderEliminarThe information of the blog is something that we are trying to change to be more informative as you say.
EliminarThank you Arturo.
I like that you give a lot of information of your product. You could maybe improve by explaining your Digital Media strategy and the channels you use in order to create a relation to your customers.
ResponderEliminarWe can not agree more wit you Katja. On our new blog entry we definitely are going to add useful information about the product.
EliminarThank you Katja.
ResponderEliminarI have never seen any tequila that has no sugar added. I think there is a big market to attend because many persona like to dormi tequila and they have diabetes. I recommend you to go to Many events so persons can taste your product.
Its a great opportunity to attend to specialize events but at this time we do not have the resources to do it.
EliminarThank you Sara.
Adding some produced and professional photos of the product will be more powerful to attract the attention of the customers. Also it would be great an strategy to some new customers to travel and know the process of tequila distillation
ResponderEliminarYes, we are working on the selection of pictures to add to the blog.
EliminarThank you Diego.
I think you have a very good description of your company, I only recommend to add some pictures or images of processes taking place in your company to provide more confidence and security to your customers.
ResponderEliminarYes, pictures are a great way to illustrate a brands identity and we are definitely going to add some.
EliminarThank you Chris.
Hey!!
ResponderEliminarThis is the first time that i heard something about this tequila. I think you should put a photo of the logo. With this, the customers will start to identify the logo with the tequila brand. I think is a good start for relational marketing.
The differentiation of your product is AMAZING! As a lot of the comment before, you should put more emphasis in your competitive advantage!
I agree with the social media campaigns, but in this case, I think this company has a lot of opportunity to create emotional feelings with the customers : you have identify your target market and an specific niche, so the next step is to link it company-client.
My suggestion is to keep on FB, but complement with some marketing street to attack your target market and make noise on Internet. Really, this product found the blue ocean!!!!