Third

Tequila Country Class

The evaluation metrics we are going to use

-Appling the Zoho Crm would give the company the information about the loyal costumers that the tequila company have and the migration ones. On the business level we can measure the migration clients.

- Tequila Country Class is going to have a web page in which people can see the product and how is it made as well as the benefits. One of the great things about this product is that can be consume by everyone because there’s no artificial sugar added, Agave honey is the key composition element.  On the web page we are going definitely going to talk about the benefits and compare them to the regular tequila. By comparing the benefits we are going to attract a new market concern about the health. On the marketing level we measure leads, cost per acquisition, average order value.

-Keywords are a great strategy for any business, when you look for tequila we are going to intent to be on the very fist options. When your web page appears on the first links on a research is guaranty that many people are going to enter a look at your product. The Tequila Country Class is quit new and there’s not many conception about the brand so by having a keyword search would help them a lot, also cost per click would be a great opportunity because you can compare the entries with the sales. The website level is going to measure origin of visitor, keywords and cost per click.

Analytics web program

The web analytic program that we selected to apply on the tequila company would be the google analytic, it provide information about the website according to the audience. The tool can be applied to generate reports of the performance of the website and the user traffic regarding your marketing campaign.

Contingency plan 

If all of the actions didn’t work is time to act quickly, money is really important when you try to establish a brand but not the only alternative. Getting a community manager and a PR are going to help if the other strategies didn’t work as needed.