Nandi Spa

Nandi Spa is now challenging a difficult situation because it’s not receiving enough incomes in order to get to the breakpoint. In order to resolve this big problem, we are planning to do an integral plan involving the relational marketing strategies so we can increase the client’s traffic and also we are suggesting some actions that the Spa may do in order to reduce costs and decrease the breakpoint

-       To develop a loyalty program for the new clients. In this program we are offering discounts to our clients when they achieve certain number of services in the Spa. This membership should have a small price so we can earn extra money with the loyalty of our clients.

-       To develop an intern loyalty program for our employees. We are proposing to give special discounts or commission to our people if they can bring extra people to the Spa in a certain time lapse. This strategy is developed in order to increase the sales of the Spa using a mix of customer’s channels.

-       Develop a B2B strategy. A new business model for Nandi Spa could be making strategic associations with other companies like Banks, Insurance companies, Car Dealers, etc.… . In this strategy we are proposing that those companies would offer special extra bonus to their employees so they can enjoy at least once a month the services of our Spa and also those companies could deduct some taxes. The other part of this proposal is that Nandi Spa also would give service to the clients of our associates companies. With this strategy we are expecting to increase the traffic of new clients to our spa and also to place our brand in the mind of our clients.

-       Create packages for social events. We are planning to offer the services of Nandi Spa in special events. The services that we are going to give are:

o   Face Facials

o   Craniofacial

o   Hand massage

o   Manicure

Also we are planning to sell some of our products in this events in order to increase the incomes of our operation.

The events that we can cover are:

o   Baby showers

o   Sport events

o   Bachelorette party

o   Conventions

o   Congresses

-       Digital ambassadors. We are planning to invite famous people from our city to the Spa, so they can enjoy the services of our company. The main idea of this plan is that this people would post in their social pages that they visited our Spa so all of their followers would know our brand.

-       Landing page. Develop a landing page to generate new leads, also add a new blog with interesting content, and share information through the blog. All this information would tell our customers about the benefits of our services and also interesting facts and advices.

-       Google Ads and Facebook Ads campaign. This strategy would generate traffic to our landing page and also would make presence in a vast community of potential customers through the social networks.

What evaluation metrics are you going to use for each level involved in your proposal?

Marketing.-

-       Cost per acquisition (Google ads and Facebook ads)

-       Conversion rate (Digital Ambassadors, Landing page)

Website.-

-       Origin of visitors

-       Cost per click

-       Keywords

Business.-

-       Benefits

-       Services

-       Strategic alliances

-       Sales

What will be your contingency plan correction plan and when do you suggest starting implementation?

We are expecting to increase the sales of the Spa in a term of 6 months and to overcome the breakpoint. If we don’t get the results that we are expecting we would think in develop another strategy in order to reduce all the costs of the Spa so we can survive. In the worst of the cases, the Spa would close the doors forever.